The New Vanguard is a lifestyle agency
born from artist-first world building. We believe
in legacies over fleeting virality, forging thoughtful
creative strategy and production for brands like
Based in Chicago, IL
Available for inquiries.
Based in Chicago, IL
Available for inquiries.
Scroll to explore
Fashion
Louis De Guzman, Finding Your Channel
Spending time with Louis De Guzman feels less like an interview and more like stepping into a system that has been built slowly and with intention. His practice is rooted in trust, family, and a belief that longevity matters more than momentum.Read More
Culture
Semillas, A Different Model of Growth
Semillas Chicago did not start as a market opportunity. It started as a response to a moment. In 2020, while businesses closed and routines collapsed, Angelica opened a plant shop in Pilsen with little more than savings, family labor, and a deep intuition for care.Read More
Artrepreneurship
The Truth About Creative Partnerships
Partnerships are rarely discovered in a single moment. They form gradually, often invisibly, long before they are named or formalized.Read More
Lifestyle
Monday Coffee, Built Together
Monday Coffee did not begin as a brand idea or a market play. It began as a response to distance. In 2020, when routines collapsed and togetherness became something people had to imagine rather than inhabit, Felton Edward Kizer asked a grounded question.Coming Soon
Fashion
Louis De Guzman, Finding Your Channel
Spending time with Louis De Guzman feels less like an interview and more like stepping into a system that has been built slowly and with intention. His practice is rooted in trust, family, and a belief that longevity matters more than momentum.Read More
Culture
Semillas, A Different Model of Growth
Semillas Chicago did not start as a market opportunity. It started as a response to a moment. In 2020, while businesses closed and routines collapsed, Angelica opened a plant shop in Pilsen with little more than savings, family labor, and a deep intuition for care.Read More
Artrepreneurship
The Truth About Creative Partnerships
Partnerships are rarely discovered in a single moment. They form gradually, often invisibly, long before they are named or formalized.Read More
Lifestyle
Monday Coffee, Built Together
Monday Coffee did not begin as a brand idea or a market play. It began as a response to distance. In 2020, when routines collapsed and togetherness became something people had to imagine rather than inhabit, Felton Edward Kizer asked a grounded question.Coming Soon
Fashion
Louis De Guzman, Finding Your Channel
Spending time with Louis De Guzman feels less like an interview and more like stepping into a system that has been built slowly and with intention. His practice is rooted in trust, family, and a belief that longevity matters more than momentum.Read More
Culture
Semillas, A Different Model of Growth
Semillas Chicago did not start as a market opportunity. It started as a response to a moment. In 2020, while businesses closed and routines collapsed, Angelica opened a plant shop in Pilsen with little more than savings, family labor, and a deep intuition for care.Read More
Artrepreneurship
The Truth About Creative Partnerships
Partnerships are rarely discovered in a single moment. They form gradually, often invisibly, long before they are named or formalized.Read More
Lifestyle
Monday Coffee, Built Together
Monday Coffee did not begin as a brand idea or a market play. It began as a response to distance. In 2020, when routines collapsed and togetherness became something people had to imagine rather than inhabit, Felton Edward Kizer asked a grounded question.Coming Soon
Fashion
Louis De Guzman, Finding Your Channel
Spending time with Louis De Guzman feels less like an interview and more like stepping into a system that has been built slowly and with intention. His practice is rooted in trust, family, and a belief that longevity matters more than momentum.Read More
Culture
Semillas, A Different Model of Growth
Semillas Chicago did not start as a market opportunity. It started as a response to a moment. In 2020, while businesses closed and routines collapsed, Angelica opened a plant shop in Pilsen with little more than savings, family labor, and a deep intuition for care.Read More
Artrepreneurship
The Truth About Creative Partnerships
Partnerships are rarely discovered in a single moment. They form gradually, often invisibly, long before they are named or formalized.Read More
Lifestyle
Monday Coffee, Built Together
Monday Coffee did not begin as a brand idea or a market play. It began as a response to distance. In 2020, when routines collapsed and togetherness became something people had to imagine rather than inhabit, Felton Edward Kizer asked a grounded question.Coming Soon
Fashion
Louis De Guzman, Finding Your Channel
Spending time with Louis De Guzman feels less like an interview and more like stepping into a system that has been built slowly and with intention. His practice is rooted in trust, family, and a belief that longevity matters more than momentum.Read More
Culture
Semillas, A Different Model of Growth
Semillas Chicago did not start as a market opportunity. It started as a response to a moment. In 2020, while businesses closed and routines collapsed, Angelica opened a plant shop in Pilsen with little more than savings, family labor, and a deep intuition for care.Read More
Artrepreneurship
The Truth About Creative Partnerships
Partnerships are rarely discovered in a single moment. They form gradually, often invisibly, long before they are named or formalized.Read More
Lifestyle
Monday Coffee, Built Together
Monday Coffee did not begin as a brand idea or a market play. It began as a response to distance. In 2020, when routines collapsed and togetherness became something people had to imagine rather than inhabit, Felton Edward Kizer asked a grounded question.Coming Soon
Fashion
Louis De Guzman, Finding Your Channel
Spending time with Louis De Guzman feels less like an interview and more like stepping into a system that has been built slowly and with intention. His practice is rooted in trust, family, and a belief that longevity matters more than momentum.Read More
Culture
Semillas, A Different Model of Growth
Semillas Chicago did not start as a market opportunity. It started as a response to a moment. In 2020, while businesses closed and routines collapsed, Angelica opened a plant shop in Pilsen with little more than savings, family labor, and a deep intuition for care.Read More
Artrepreneurship
The Truth About Creative Partnerships
Partnerships are rarely discovered in a single moment. They form gradually, often invisibly, long before they are named or formalized.Read More
Lifestyle
Monday Coffee, Built Together
Monday Coffee did not begin as a brand idea or a market play. It began as a response to distance. In 2020, when routines collapsed and togetherness became something people had to imagine rather than inhabit, Felton Edward Kizer asked a grounded question.Coming Soon
Fashion
Louis De Guzman, Finding Your Channel
Spending time with Louis De Guzman feels less like an interview and more like stepping into a system that has been built slowly and with intention. His practice is rooted in trust, family, and a belief that longevity matters more than momentum.Read More
Culture
Semillas, A Different Model of Growth
Semillas Chicago did not start as a market opportunity. It started as a response to a moment. In 2020, while businesses closed and routines collapsed, Angelica opened a plant shop in Pilsen with little more than savings, family labor, and a deep intuition for care.Read More
Artrepreneurship
The Truth About Creative Partnerships
Partnerships are rarely discovered in a single moment. They form gradually, often invisibly, long before they are named or formalized.Read More
Lifestyle
Monday Coffee, Built Together
Monday Coffee did not begin as a brand idea or a market play. It began as a response to distance. In 2020, when routines collapsed and togetherness became something people had to imagine rather than inhabit, Felton Edward Kizer asked a grounded question.Coming Soon
Fashion
Louis De Guzman, Finding Your Channel
Spending time with Louis De Guzman feels less like an interview and more like stepping into a system that has been built slowly and with intention. His practice is rooted in trust, family, and a belief that longevity matters more than momentum.Read More
Culture
Semillas, A Different Model of Growth
Semillas Chicago did not start as a market opportunity. It started as a response to a moment. In 2020, while businesses closed and routines collapsed, Angelica opened a plant shop in Pilsen with little more than savings, family labor, and a deep intuition for care.Read More
Artrepreneurship
The Truth About Creative Partnerships
Partnerships are rarely discovered in a single moment. They form gradually, often invisibly, long before they are named or formalized.Read More
Lifestyle
Monday Coffee, Built Together
Monday Coffee did not begin as a brand idea or a market play. It began as a response to distance. In 2020, when routines collapsed and togetherness became something people had to imagine rather than inhabit, Felton Edward Kizer asked a grounded question.Coming Soon
Fashion
Louis De Guzman, Finding Your Channel
Spending time with Louis De Guzman feels less like an interview and more like stepping into a system that has been built slowly and with intention. His practice is rooted in trust, family, and a belief that longevity matters more than momentum.Read More
Culture
Semillas, A Different Model of Growth
Semillas Chicago did not start as a market opportunity. It started as a response to a moment. In 2020, while businesses closed and routines collapsed, Angelica opened a plant shop in Pilsen with little more than savings, family labor, and a deep intuition for care.Read More
Artrepreneurship
The Truth About Creative Partnerships
Partnerships are rarely discovered in a single moment. They form gradually, often invisibly, long before they are named or formalized.Read More
Lifestyle
Monday Coffee, Built Together
Monday Coffee did not begin as a brand idea or a market play. It began as a response to distance. In 2020, when routines collapsed and togetherness became something people had to imagine rather than inhabit, Felton Edward Kizer asked a grounded question.Coming Soon
Fashion
Louis De Guzman, Finding Your Channel
Spending time with Louis De Guzman feels less like an interview and more like stepping into a system that has been built slowly and with intention. His practice is rooted in trust, family, and a belief that longevity matters more than momentum.Read More
Culture
Semillas, A Different Model of Growth
Semillas Chicago did not start as a market opportunity. It started as a response to a moment. In 2020, while businesses closed and routines collapsed, Angelica opened a plant shop in Pilsen with little more than savings, family labor, and a deep intuition for care.Read More
Artrepreneurship
The Truth About Creative Partnerships
Partnerships are rarely discovered in a single moment. They form gradually, often invisibly, long before they are named or formalized.Read More
Lifestyle
Monday Coffee, Built Together
Monday Coffee did not begin as a brand idea or a market play. It began as a response to distance. In 2020, when routines collapsed and togetherness became something people had to imagine rather than inhabit, Felton Edward Kizer asked a grounded question.Coming Soon
Fashion
Louis De Guzman, Finding Your Channel
Spending time with Louis De Guzman feels less like an interview and more like stepping into a system that has been built slowly and with intention. His practice is rooted in trust, family, and a belief that longevity matters more than momentum.Read More
Culture
Semillas, A Different Model of Growth
Semillas Chicago did not start as a market opportunity. It started as a response to a moment. In 2020, while businesses closed and routines collapsed, Angelica opened a plant shop in Pilsen with little more than savings, family labor, and a deep intuition for care.Read More
Artrepreneurship
The Truth About Creative Partnerships
Partnerships are rarely discovered in a single moment. They form gradually, often invisibly, long before they are named or formalized.Read More
Lifestyle
Monday Coffee, Built Together
Monday Coffee did not begin as a brand idea or a market play. It began as a response to distance. In 2020, when routines collapsed and togetherness became something people had to imagine rather than inhabit, Felton Edward Kizer asked a grounded question.Coming Soon
Fashion
Louis De Guzman, Finding Your Channel
Spending time with Louis De Guzman feels less like an interview and more like stepping into a system that has been built slowly and with intention. His practice is rooted in trust, family, and a belief that longevity matters more than momentum.Read More
Culture
Semillas, A Different Model of Growth
Semillas Chicago did not start as a market opportunity. It started as a response to a moment. In 2020, while businesses closed and routines collapsed, Angelica opened a plant shop in Pilsen with little more than savings, family labor, and a deep intuition for care.Read More
Artrepreneurship
The Truth About Creative Partnerships
Partnerships are rarely discovered in a single moment. They form gradually, often invisibly, long before they are named or formalized.Read More
Lifestyle
Monday Coffee, Built Together
Monday Coffee did not begin as a brand idea or a market play. It began as a response to distance. In 2020, when routines collapsed and togetherness became something people had to imagine rather than inhabit, Felton Edward Kizer asked a grounded question.Coming Soon
Monica Ellis is an independent Art Director and Designer with more than 15 years of experience. She works closely with brands like Rimowa, Nike, On Running, Moncler and more.
The New Vanguard is a
lifestyle agency born from artist-first world building.
We believe in legacies over fleeting virality, forging thoughtful creative
strategy and production for brands like Jack Daniel's, Woodford Reserve, Converse and more.
The New Vanguard is a lifestyle agency born from artist-first world building. We believe in legacies over fleeting virality, forging thoughtful creative strategy and production for brands like Jack Daniel's, Woodford Reserve, Converse and more.
The New Vanguard is a lifestyle agency born from artist-first world building. We believe in legacies over fleeting virality, forging thoughtful creative strategy and production for brands like Jack Daniel's, Woodford Reserve, Converse
and more.
Based in Chicago, IL
Available for inquiries.
Scroll to explore