Vanguard • Noun [van-gahrd] • Leaders shaping what's next.
The New Vanguard champions cultural
leaders to create lasting resonance, because
real impact requires community endorsement.
The New Vanguard champions emerging cultural stakeholders to create lasting resonance, because real impact
requires community endorsement.
The New Vanguard champions cultural leaders to create lasting resonance, because
real impact requires community endorsement.
The New Vanguard champions cultural leaders to create lasting resonance, because
real impact requires
community endorsement.
The New Vanguard champions cultural leaders to create lasting resonance, because real impact requires community endorsement.
Vanguard • Noun [van-gahrd]
The forefront in a movement.
Vanguard • Noun [van-gahrd] Leaders shaping what's next.
Vanguard • Noun [van-gahrd] Leaders shaping what's next.
Vanguard • Noun [van-gahrd] Leaders shaping what's next.
Story
Ideas are shaped into clear narratives that connect brand, product, and audience with intention. Every element works together to communicate meaning, not just aesthetics.
Ideas are shaped into clear narratives that connect brand, product, and audience with intention. Every element works together to communicate meaning, not just aesthetics.
Ideas are shaped into clear narratives that connect brand, product, and audience with intention. Every element works together to communicate meaning, not just aesthetics.
Truth
Each project is grounded in authenticity, honoring a brand’s voice, values, and cultural context. The work avoids imitation, favoring honesty and relevance over trends.
Each project is grounded in authenticity, honoring a brand’s voice, values, and cultural context. The work avoids imitation, favoring honesty and relevance over trends.
Each project is grounded in authenticity, honoring a brand’s voice, values, and cultural context. The work avoids imitation, favoring honesty and relevance over trends.
Craft
Creative is treated as a disciplined practice, with close attention to detail, execution, and systems. Quality and longevity guide every design and production decision.
Creative is treated as a disciplined practice, with close attention to detail, execution, and systems. Quality and longevity guide every design and production decision.
Creative is treated as a disciplined practice, with close attention to detail, execution, and systems. Quality and longevity guide every design and production decision.
Impact
Success is measured by resonance and results that move culture and business forward. The goal is to shape perception, build equity, and leave a lasting imprint.
Success is measured by resonance and results that move culture and business forward. The goal is to shape perception, build equity, and leave a lasting imprint.
Success is measured by resonance and results that move culture and business forward. The goal is to shape perception, build equity, and leave a lasting imprint.
Making
brands
memorable
by
creating
lasting
impressions
that
expand
into
territory.
Making
brands
impressions
that
memorable
by
creating
lasting
expand
into
new
territory.
Making
brands
impressions
that
memorable
by
creating
lasting
expand
into
new
territory.
Making
brands
memorable
by
creating
lasting
impressions
that
expand
into
territory.
Core expertise
Design
Design
Design
Design
Strategy
Strategy
Strategy
Strategy
Identity
Identity
Identity
Identity
Editorial
Editorial
Editorial
Editorial
Experiential
Experiential
Experiential
Experiential
Collaborations
Collaborations
Collaborations
Collaborations
Leadership
Leadership
Leadership
Leadership
Prev Work
2025
Miami Art Basel
Miami Art Basel
Miami Art Basel
Woodford Reserve
Woodford Reserve
Woodford Reserve
23XI
23XI
23XI
Jordan
Jordan
Jordan
New York Fashion Week F/W
New York Fashion Week F/W
New York Fashion Week F/W
Sergio Hudson
Sergio Hudson
Sergio Hudson
Double Double Oak Launch
Double Double Oak Launch
Double Double Oak Launch
Woodford Reserve
Woodford Reserve
Woodford Reserve
Met Gala
Met Gala
Met Gala
Sergio Hudson
Sergio Hudson
Sergio Hudson
2024
Flagship Retail Back to School
Flagship Retail Back to School
Flagship Retail Back to School
Converse
Converse
Converse
Nascar Chicago
Nascar Chicago
Nascar Chicago
Jack Daniel's
Jack Daniel's
Jack Daniel's
Summer Taste
Summer Taste
Summer Taste
Pacifico
Pacifico
Pacifico
Kentucky Derby
Kentucky Derby
Kentucky Derby
Woodford Reserve
Woodford Reserve
Woodford Reserve
The CHI x Sheila Rashid
The CHI x Sheila Rashid
The CHI x Sheila Rashid
Paramount
Paramount
Paramount
Legacy of Now
Legacy of Now
Legacy of Now
WNDR Museum
WNDR Museum
WNDR Museum
2023
Classic Remix
Classic Remix
Classic Remix
Jack Daniel's
Jack Daniel's
Jack Daniel's
Air Force One
Air Force One
Air Force One
Nike Sportswear
Nike Sportswear
Nike Sportswear
Sense of Style
Sense of Style
Sense of Style
Woodford Reserve
Woodford Reserve
Woodford Reserve
Black History Month
Black History Month
Black History Month
Levi's
Levi's
Levi's
Today at Apple
Today at Apple
Today at Apple
Apple
Apple
Apple
Fashion
Louis De Guzman, Finding Your Channel
Spending time with Louis De Guzman feels less like an interview and more like stepping into a system that has been built slowly and with intention. His practice is rooted in trust, family, and a belief that longevity matters more than momentum.Read More
Lifestyle
Monday Coffee, Built Together
Monday Coffee did not begin as a brand idea or a market play. It began as a response to distance. In 2020, when routines collapsed and togetherness became something people had to imagine rather than inhabit, Felton Edward Kizer asked a grounded question.Read More
Fashion
Louis De Guzman, Finding Your Channel
Spending time with Louis De Guzman feels less like an interview and more like stepping into a system that has been built slowly and with intention. His practice is rooted in trust, family, and a belief that longevity matters more than momentum.Read More
Lifestyle
Monday Coffee, Built Together
Monday Coffee did not begin as a brand idea or a market play. It began as a response to distance. In 2020, when routines collapsed and togetherness became something people had to imagine rather than inhabit, Felton Edward Kizer asked a grounded question.Read More
Fashion
Louis De Guzman, Finding Your Channel
Spending time with Louis De Guzman feels less like an interview and more like stepping into a system that has been built slowly and with intention. His practice is rooted in trust, family, and a belief that longevity matters more than momentum.Read More
Lifestyle
Monday Coffee, Built Together
Monday Coffee did not begin as a brand idea or a market play. It began as a response to distance. In 2020, when routines collapsed and togetherness became something people had to imagine rather than inhabit, Felton Edward Kizer asked a grounded question.Read More
Fashion
Louis De Guzman, Finding Your Channel
Spending time with Louis De Guzman feels less like an interview and more like stepping into a system that has been built slowly and with intention. His practice is rooted in trust, family, and a belief that longevity matters more than momentum.Read More
Lifestyle
Monday Coffee, Built Together
Monday Coffee did not begin as a brand idea or a market play. It began as a response to distance. In 2020, when routines collapsed and togetherness became something people had to imagine rather than inhabit, Felton Edward Kizer asked a grounded question.Read More
Fashion
Louis De Guzman, Finding Your Channel
Spending time with Louis De Guzman feels less like an interview and more like stepping into a system that has been built slowly and with intention. His practice is rooted in trust, family, and a belief that longevity matters more than momentum.Read More
Lifestyle
Monday Coffee, Built Together
Monday Coffee did not begin as a brand idea or a market play. It began as a response to distance. In 2020, when routines collapsed and togetherness became something people had to imagine rather than inhabit, Felton Edward Kizer asked a grounded question.Read More
Fashion
Louis De Guzman, Finding Your Channel
Spending time with Louis De Guzman feels less like an interview and more like stepping into a system that has been built slowly and with intention. His practice is rooted in trust, family, and a belief that longevity matters more than momentum.Read More
Lifestyle
Monday Coffee, Built Together
Monday Coffee did not begin as a brand idea or a market play. It began as a response to distance. In 2020, when routines collapsed and togetherness became something people had to imagine rather than inhabit, Felton Edward Kizer asked a grounded question.Read More
Fashion
Louis De Guzman, Finding Your Channel
Spending time with Louis De Guzman feels less like an interview and more like stepping into a system that has been built slowly and with intention. His practice is rooted in trust, family, and a belief that longevity matters more than momentum.Read More
Lifestyle
Monday Coffee, Built Together
Monday Coffee did not begin as a brand idea or a market play. It began as a response to distance. In 2020, when routines collapsed and togetherness became something people had to imagine rather than inhabit, Felton Edward Kizer asked a grounded question.Read More
Fashion
Louis De Guzman, Finding Your Channel
Spending time with Louis De Guzman feels less like an interview and more like stepping into a system that has been built slowly and with intention. His practice is rooted in trust, family, and a belief that longevity matters more than momentum.Read More
Lifestyle
Monday Coffee, Built Together
Monday Coffee did not begin as a brand idea or a market play. It began as a response to distance. In 2020, when routines collapsed and togetherness became something people had to imagine rather than inhabit, Felton Edward Kizer asked a grounded question.Read More
Fashion
Louis De Guzman, Finding Your Channel
Spending time with Louis De Guzman feels less like an interview and more like stepping into a system that has been built slowly and with intention. His practice is rooted in trust, family, and a belief that longevity matters more than momentum.Read More
Lifestyle
Monday Coffee, Built Together
Monday Coffee did not begin as a brand idea or a market play. It began as a response to distance. In 2020, when routines collapsed and togetherness became something people had to imagine rather than inhabit, Felton Edward Kizer asked a grounded question.Read More
Fashion
Louis De Guzman, Finding Your Channel
Spending time with Louis De Guzman feels less like an interview and more like stepping into a system that has been built slowly and with intention. His practice is rooted in trust, family, and a belief that longevity matters more than momentum.Read More
Lifestyle
Monday Coffee, Built Together
Monday Coffee did not begin as a brand idea or a market play. It began as a response to distance. In 2020, when routines collapsed and togetherness became something people had to imagine rather than inhabit, Felton Edward Kizer asked a grounded question.Read More
Fashion
Louis De Guzman, Finding Your Channel
Spending time with Louis De Guzman feels less like an interview and more like stepping into a system that has been built slowly and with intention. His practice is rooted in trust, family, and a belief that longevity matters more than momentum.Read More
Lifestyle
Monday Coffee, Built Together
Monday Coffee did not begin as a brand idea or a market play. It began as a response to distance. In 2020, when routines collapsed and togetherness became something people had to imagine rather than inhabit, Felton Edward Kizer asked a grounded question.Read More
Fashion
Louis De Guzman, Finding Your Channel
Spending time with Louis De Guzman feels less like an interview and more like stepping into a system that has been built slowly and with intention. His practice is rooted in trust, family, and a belief that longevity matters more than momentum.Read More
Lifestyle
Monday Coffee, Built Together
Monday Coffee did not begin as a brand idea or a market play. It began as a response to distance. In 2020, when routines collapsed and togetherness became something people had to imagine rather than inhabit, Felton Edward Kizer asked a grounded question.Read More
Fashion
Louis De Guzman, Finding Your Channel
Spending time with Louis De Guzman feels less like an interview and more like stepping into a system that has been built slowly and with intention. His practice is rooted in trust, family, and a belief that longevity matters more than momentum.Read More
Lifestyle
Monday Coffee, Built Together
Monday Coffee did not begin as a brand idea or a market play. It began as a response to distance. In 2020, when routines collapsed and togetherness became something people had to imagine rather than inhabit, Felton Edward Kizer asked a grounded question.Read More
Fashion
Louis De Guzman, Finding Your Channel
Spending time with Louis De Guzman feels less like an interview and more like stepping into a system that has been built slowly and with intention. His practice is rooted in trust, family, and a belief that longevity matters more than momentum.Read More
Lifestyle
Monday Coffee, Built Together
Monday Coffee did not begin as a brand idea or a market play. It began as a response to distance. In 2020, when routines collapsed and togetherness became something people had to imagine rather than inhabit, Felton Edward Kizer asked a grounded question.Read More
Fashion
Louis De Guzman, Finding Your Channel
Spending time with Louis De Guzman feels less like an interview and more like stepping into a system that has been built slowly and with intention. His practice is rooted in trust, family, and a belief that longevity matters more than momentum.Read More
Lifestyle
Monday Coffee, Built Together
Monday Coffee did not begin as a brand idea or a market play. It began as a response to distance. In 2020, when routines collapsed and togetherness became something people had to imagine rather than inhabit, Felton Edward Kizer asked a grounded question.Read More
Fashion
Louis De Guzman, Finding Your Channel
Spending time with Louis De Guzman feels less like an interview and more like stepping into a system that has been built slowly and with intention. His practice is rooted in trust, family, and a belief that longevity matters more than momentum.Read More
Lifestyle
Monday Coffee, Built Together
Monday Coffee did not begin as a brand idea or a market play. It began as a response to distance. In 2020, when routines collapsed and togetherness became something people had to imagine rather than inhabit, Felton Edward Kizer asked a grounded question.Read More