(0004)
(0004)
Converse
Converse
Converse
PROJECT
PROJECT
PROJECT
Back to School
Back to School
Back to School
Type
TYPE
TYPE
Retail Activation
Retail Activation
Retail Activation
SCOPE
SCOPE
SCOPE
Creative Strategy, Fabrication, Legal
Creative Strategy, Fabrication, Legal
Creative Strategy, Fabrication, Legal
MISSION
MISSION
MISSION
To design and execute a highly engaging Back to School physical installation that positioned Converse Chuck Taylors as a personal, expressive staple for the season. The space served as a platform for influencers, creators, and fans to interact directly with the product through fabrication-led environments, tactile moments, and customization experiences that encouraged discovery, storytelling, and purchase consideration.
To design and execute a highly engaging Back to School physical installation that positioned Converse Chuck Taylors as a personal, expressive staple for the season. The space served as a platform for influencers, creators, and fans to interact directly with the product through fabrication-led environments, tactile moments, and customization experiences that encouraged discovery, storytelling, and purchase consideration.
To design and execute a highly engaging Back to School physical installation that positioned Converse Chuck Taylors as a personal, expressive staple for the season. The space served as a platform for influencers, creators, and fans to interact directly with the product through fabrication-led environments, tactile moments, and customization experiences that encouraged discovery, storytelling, and purchase consideration.
the CHALLENGE
Reintroducing an iconic silhouette during Back to School required more than visibility. The challenge was translating a widely recognized product into a real-world experience that felt fresh, participatory, and personal while driving renewed awareness and sales. The installation needed to support interaction, influencer programming, and customization without feeling staged or transactional.
the idea
We engineered a modular fabrication build-out composed of distinct rooms, each designed around a Back to School theme, personality, and point of view. Every space reflected a different way Chuck Taylors show up in daily life, from creativity to movement and community. Integrated customization stations allowed guests and influencers to personalize their pairs, reinforcing self-expression while rotating programming activated each room through styling, wear, and content creation.
the INSIGHT
Chuck Taylors do not need to be explained, they need to feel personal again. Awareness turns into action when people see the product worn, customized, and lived in by personalities they relate to. By pairing themed environments with hands-on customization, the experience reframed Chuck Taylors as an extension of identity during a key Back to School moment.
the IMPACT
The fabrication build-out delivered an immersive installation that encouraged exploration, dwell time, and personal connection across rooms. Influencer programming and customization transformed the space into an active hub where Chuck Taylors were styled, modified, and worn in real time. Together, the activation strengthened Back to School relevance, increased engagement, and drove organic content tied directly to product expression and demand.
Credits
Noah Jenkins
Creative Director
Isabella Brooks
Designer
James Hughes
Motion Designer
Maria White
Copywriter
THE CHALLENGE
Reintroducing an iconic silhouette during Back to School required more than visibility. The challenge was translating a widely recognized product into a real-world experience that felt fresh, participatory, and personal while driving renewed awareness and sales. The installation needed to support interaction, influencer programming, and customization without feeling staged or transactional.
THE IDEA
We engineered a modular fabrication build-out composed of distinct rooms, each designed around a Back to School theme, personality, and point of view. Every space reflected a different way Chuck Taylors show up in daily life, from creativity to movement and community. Integrated customization stations allowed guests and influencers to personalize their pairs, reinforcing self-expression while rotating programming activated each room through styling, wear, and content creation.
THE IDEA
THE INSIGHT
THE INSIGHT
We engineered a modular fabrication build-out composed of distinct rooms, each designed around a Back to School theme, personality, and point of view. Every space reflected a different way Chuck Taylors show up in daily life, from creativity to movement and community. Integrated customization stations allowed guests and influencers to personalize their pairs, reinforcing self-expression while rotating programming activated each room through styling, wear, and content creation.
Chuck Taylors do not need to be explained, they need to feel personal again. Awareness turns into action when people see the product worn, customized, and lived in by personalities they relate to. By pairing themed environments with hands-on customization, the experience reframed Chuck Taylors as an extension of identity during a key Back to School moment.
Chuck Taylors do not need to be explained, they need to feel personal again. Awareness turns into action when people see the product worn, customized, and lived in by personalities they relate to. By pairing themed environments with hands-on customization, the experience reframed Chuck Taylors as an extension of identity during a key Back to School moment.
THE IMPACT
The fabrication build-out delivered an immersive installation that encouraged exploration, dwell time, and personal connection across rooms. Influencer programming and customization transformed the space into an active hub where Chuck Taylors were styled, modified, and worn in real time. Together, the activation strengthened Back to School relevance, increased engagement, and drove organic content tied directly to product expression and demand.
Results
Impressions on TikTok, Instagram, X, Threads
Impressions on TikTok, Instagram, X, Threads
Traffic in attendance including influencers and celebrities
Traffic in attendance including influencers and celebrities
Sneakers sold exclusively online and local retailers
Sneakers sold exclusively online and local retailers